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Categories of personal data: |
Purpose of the processing: |
Legal basis: |
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From you or the population registry (at your request) |
Name, email address, address, phone number, personal identity number or coordination number |
To administer your purchase, e.g. identification and age verification, receiving the order and delivering the product. |
Performance of a contract |
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From you |
Name, email address, and any other personal data you choose to share with our customer service staff |
To provide customer service |
The processing is necessary for our legitimate interest in providing you with customer service upon request (balancing of interests) |
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From you |
Name, email address, technical data such as IP address, unique device ID, browser, other data from cookies or similar tracking technologies, online behavior such as which products you have purchased |
To analyze your online behavior and to tailor and send marketing to you |
The processing is necessary for our legitimate interest in marketing our products and services (balancing of interests). |
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From you |
Name, email address, and any other information you provide in connection with the competition |
To administer competitions in which you choose to participate |
The processing is necessary for our legitimate interest in providing competitions to our customers (balancing of interests) |
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From you |
Personal data you have provided in a review, such as your name |
To display reviews for other customers and to tailor our products and offerings |
The processing is necessary for our legitimate interest in displaying reviews and adapting products based on such reviews (balancing of interests) |
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From you |
Name, email address, information about your purchase and use of the product |
To administer returns |
Performance of a contract |
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From you, through camera surveillance, or via cookies on our website |
Purchase and order history, personal identity number or coordination number, video and audio recordings, technical data such as IP address, unique device ID, browser, other data from cookies or similar tracking technologies, online behavior such as which products you have purchased or viewed on our website or one of our websites |
To prevent misuse of our websites, services, or products and to prevent crime, such as fraud |
The processing is necessary for our legitimate interest in ensuring that our products and services are used in accordance with our terms and applicable legislation (balancing of interests) |
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From you |
Name, email address, information about your purchases |
To comply with applicable legislation, such as laws regarding complaints, accounting, taxation, and product safety |
The processing is necessary to fulfill our legal obligations |
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From you |
To safeguard our legal interests, for example in the event of non-payment |
To safeguard our legal interests, for example in the event of non-payment |
The processing is necessary for our legitimate interest in safeguarding our legal interests, for example to obtain payment (balancing of interests) |
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From you |
Information provided at the time of an in-store purchase |
To analyze purchasing behavior and to tailor and send marketing to you |
Consent |
INFORMATION ABOUT VISITORS TO OUR WEBSITES
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We have collected the personal data: |
Categories of personal data: |
Purpose of the processing: |
Legal basis: |
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Via cookies on our websites |
Technical data such as IP address, unique device ID, browser, other data from cookies or similar tracking technologies, online behavior such as which products you have purchased or viewed on our website or one of our websites |
To analyze your online behavior and to tailor and send marketing to you |
Consent |
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Via cookies on our website |
Technical data such as IP address, unique device ID, browser, and other data from cookies or similar tracking technologies |
To ensure that our website functions properly |
The processing is necessary for our legitimate interest in ensuring that our website functions as intended (balancing of interests) |
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Via cookies on our website |
Technical data such as IP address, unique device ID, browser, and other data from cookies or similar tracking technologies |
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Consent |
PROFILING
We may compile information about you from various sources to draw conclusions about your interests and online behavior. This is known as profiling. Profiling enables us to create a customer profile containing information such as what you have purchased from us and which products you have shown interest in on our websites. The purpose of our profiling is to ensure that the marketing sent to you, such as personalized offers or targeted advertisements, is relevant.
OUR SOCIAL MEDIA CHANNELS
We process personal data that we gain access to via our channels on social media platforms for the purpose of marketing ourselves and our products, as well as interacting with existing customers, potential customers, and partners. The processing is necessary for our legitimate interest in marketing ourselves and our products and interacting with existing customers, potential customers, and partners (balancing of interests). Personal data is processed for as long as necessary to fulfill the purposes of the processing. For information about how the platforms process personal data when you visit our social media channels such as Facebook, Instagram, YouTube, and Pinterest, please refer to the respective platform’s privacy policy.
WITH WHOM DO WE SHARE YOUR PERSONAL DATA?
We do not disclose personal data to anyone else (third parties), except in situations where it is necessary to fulfill a legal obligation or to fulfill the purposes for which we process your personal data.
The table below outlines situations in which your personal data may be shared with third parties.
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Third party: |
Purpose of the sharing: |
Personal data shared: |
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Sharing of personal data within the group |
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Suppliers and partners |
We may share your personal data with various suppliers and/or partners if such suppliers or partners require your personal data in order to perform their services for us, for example providers of cloud services. |
Name, phone number, email address, address |
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Authorities |
Personal data may be disclosed to authorities when required in order to comply with legal obligations. |
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Divestment |
In the event that we intend to transfer all or parts of our business, personal data may be shared with a potential buyer. |
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Below is a summary of the rights you have as a data subject under the GDPR.
Right to withdraw consent
When the processing of your personal data is based on your consent as the legal basis, you have the right to withdraw your consent at any time by contacting us using the contact information provided at the bottom of this Privacy Policy.
Right to information
You have the right to receive information about whether we process personal data concerning you and, if so, to receive a copy of such data together with information about the purposes of the processing, categories of personal data processed, categories of recipients, storage periods, your rights regarding the processing, the existence of automated decision-making (including profiling), information about safeguards applied when transferring your personal data outside the EU/EEA, and, if the data was not collected from you, the source of the data.
Right to rectification
If the personal data we process about you is incorrect, incomplete, or outdated, you have the right to request that we correct or complete it without undue delay.
Right to erasure
You often have the right to request that we erase your personal data without undue delay. This applies when (i) the personal data is no longer necessary for the purposes for which it was processed, (ii) you withdraw your consent and there is no other legal basis for the processing, (iii) you object to processing for direct marketing purposes or to processing based on legitimate interests and we cannot demonstrate compelling legitimate grounds that override your interests, rights, and freedoms, (iv) the processing is not carried out to establish, exercise, or defend legal claims, (v) the personal data has been processed unlawfully, or (vi) the personal data must be erased to comply with a legal obligation.
Right to object
You have the right to object at any time to processing of personal data based on our legitimate interests, including profiling. You also always have the right to object to processing of your personal data for direct marketing purposes. We will then cease processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms, or if the processing is carried out to establish, exercise, or defend legal claims.
Right to restriction of processing
In certain cases, you have the right to request that we restrict the processing of your personal data. This applies when (i) you believe the personal data is inaccurate and you are awaiting verification of its accuracy, (ii) the processing is unlawful and you request restriction instead of erasure, (iii) we no longer need the personal data for the purposes of processing but you need it to establish, exercise, or defend legal claims, or (iv) you have objected to processing based on legitimate interests and you are awaiting verification of whether our legitimate grounds override yours.
Right to data portability
When personal data you have provided to us is processed automatically and based on your consent or on a contract with you as the legal basis, you have the right to receive your personal data in a commonly used, machine-readable format and to transmit that data to another controller.
Right to lodge a complaint with a supervisory authority
You have the right to lodge a complaint regarding our processing of your personal data with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten), Box 8114, 104 20 Stockholm.
We use cookies and similar technologies to provide certain functions on our websites, as well as to improve the website and deliver better and more personalized marketing. We use cookies in accordance with this Privacy Policy. Read more about Cookies.
We reserve the right to amend this Privacy Policy at any time. When changes are made, we will publish the revised Privacy Policy on sleepo.se together with information on when the changes take effect. We may also inform you of changes in another appropriate manner.
Please do not hesitate to contact us if you have any questions about this Privacy Policy, the processing of your personal data, or if you wish to exercise your rights under this Privacy Policy or applicable law.
Sleepo AB
Company registration number: 556857-0146
Postal address: Markvardsgatan 9, 113 53 Stockholm
Contact us here.
Data Protection Officer: Philip Nickolsten
Email: philip@sleepo.se