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Cookies

We at Sleepo AB, 556857-0146 want to be transparent about how we collect and use data and personal information. This policy describes what cookies we use and how we use them, as well as how you can stop cookies from being stored on your device.

Please read our privacy policy above for information on how we process personal data and on your rights in relation to such processing.

What is a cookie?

A cookie is a message in the form of a small text file that a website places on a visitor's device to store information about the visitor. Cookies allow us to recognise your device the next time you visit our website, so that we can optimise your experience based on your behaviour.

What cookies do we use?

Sleepo AB uses different categories of cookies to improve your experience and make your visit to our website as pleasant as possible. These categories of cookies are described in more detail below.

Necessary cookies

Necessary cookies are essential to enable you to browse our website and use its features, such as presenting all content on our website in the form of text, image, script and our configurator. Such functions cannot be provided without these cookies.

Name of the provider

Provider

Purpose

Retention period

b2b-homepage

sleepo.se

Used to switch layout type between the B2B and B2C pages.

1 year

Client

sleepo.se

Required for the site to work.

1 year

PHPSESSID

sleepo.se

Required for the website to work.

Session

Display_end_customer_price

sleepo.se

PHP session cookie associated with embedded content from this domain.

1 year

Offer_from_reminder

sleepo.se

Helps track where orders are placed from.

Until customer places order/1 year

csrftoken

sleepo.se

Security token to prevent attacks across websites.

Session

inquiry_sent

sleepo.se

Required for the website to work.

5 seconds

Default_config_color_*

sleepo.se

Required for the website to work.

A few seconds

Functional cookies

Functional cookies help to make our website usable by enabling basic features that help to optimise the experience for our visitors. These are only used to improve the way our website works. Functional cookies are only used if you have given us your consent to such cookies.

Name of the provider

Provider

Purpose of use

Retention period

_zlcid

static.zdassets.com (Zendesk)

Live chat widget sets cookies to store the Zopim Live Chat ID used to identify a device across visits.

Valid until deleted

_zlcmid

sleepo.se

Live chat widget sets cookies to store Zopim Live Chat ID used to identify a device across visits.

364 days

_pin_unauth

sleepo.se

A 1st party cookie that groups actions for users that cannot be identified by Pinterest.

364 days

__zlcstore

sleepo.se

This cookie is necessary for the chat to work on the website.

1 year

AWSALBCORS

widget-mediator.zopim.com

This cookie is managed by AWS and is used for load balancing and to optimise the user experience.

6 days

AWSALB

widget-mediator.zopim.com

AWS ELB application load balancer

6 days

Statistical and analytical cookies

Statistical and analytical cookies help us understand how visitors interact with our website, measure our website performance and identify room for improvement. Cookies are used to improve the website and its features. Statistical and analytical cookies are only used if you have given us your consent to such cookies.

Name of the provider

Provider

Purpose

Retention period

_gid

sleepo.se

This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.

1 day

_gclxxxx

sleepo.se

Cookie for Google conversion tracking

89 days

_gat_UA-

sleepo.se

This is a pattern type cookie set by google analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variant of the _gat cookie used to limit the amount of data recorded by Google on high traffic volume websites.

A few seconds

_ga

sleepo.se

This cookie name is associated with Google Universal Analytics - which is a major update to Google's more widely used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in every page request on a website and is used to calculate visitor, session and campaign data for the website analytics reports. By default, it is set to expire after 2 years, although this can be customised by site owners.

729 days

zte2095

sleepo.se

This cookie is generally set to improve the performance and functionality of the website. However, it is not essential for its use.

Session

_uetvid

sleepo.se

This is a cookie used by Microsoft Bing Ads and is a tracking cookie. It allows us to interact with a user who has previously visited our website.

389 days

CLID

Clarity.ms

Identifies the first time Clarity saw this user on any website that uses Clarity.

364 days

FPLC

sleepo.se

Collects information about users and their activity on the website through embedded elements with the purpose of analysing and reporting.

20 hours

FPID

sleepo.se

Collects information about users and their activity on the website through embedded elements with the purpose of analysing and reporting

729 days

_gat_UA-xxx-xxx

sleepo.se

Collects information about users and their activity on the website for the purpose of analysing and reporting.

A few days

FPAU

sleepo.se

Collects information about users and their activity on the website through embedded elements for the purpose of analysis and reporting.

89 days

ANONCHK

c.clarity.ms

This cookie collects information about how the user uses the website and any advertising they may have seen before visiting the website.

10 minutes

_clsk

sleepo.se

Combines multiple page views by a user into a single Clarity session recording.

1 day

_clck

sleepo.se

Used to store a unique user ID

364 days

SM

c.clarity.ms

This is a Microsoft MSN 1st party cookie that we use to measure website usage for internal analyses.

At the end of the session

AnalyticsSyncHistory

linkedin.com

Used to store information about when a synchronisation took place with the lms_analytics cookie

30 days

Marketing cookies

Marketing cookies are used to track visitors on different websites. The purpose is to display adverts that are relevant and engaging to the individual visitor. Marketing cookies can be set through our websites by our advertising partners and enable the delivery of adverts tailored to your interests via third party platforms. Marketing cookies are only used if you have given us your consent to such cookies.

Your name

Provider

Purpose of use

Retention period

YSC

Youtube.com

YouTube collects user data via videos embedded on websites, which is aggregated with profile data from other Google services to display targeted adverts to web visitors on a wide range of its own and other websites.

Session

VISITOR_INFO1_LIVE

Youtube.com

This cookie is used as a unique identifier to track the viewing of videos

179 days

CONSENT

Youtube.com

This cookie performs information on how the end user uses the website and any adverts that the end user may have seen before visiting said website.

729 days

_fbp

sleepo.se

Used by Facebook to deliver a series of ad products such as real-time bidding from third-party advertisers

89 days

Facebook

Supports online marketing by collecting information about users to promote products through partners and other platforms.

Session

CLID

clarity.ms

This cookie is set by Microsoft Clarity and stores information about how visitors use the website. The cookie helps to create an analytics report. The data collection includes the number of visitors, where they visit the website from and pages visited on the website.

1 year

MUID

Microsoft

This cookie is widely used by Microsoft as a unique user identifier. It can be set by embedded Microsoft scripts. Synchronise across many different Microsoft domains, for tracking users.

389 days

SRM_B

c.bing.com

This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website.

389 days

Lang

linkedin.com

Used to remember a user's language preferences to ensure that LinkedIn.com is displayed in the language the user has chosen in their settings

Session

_uetsid

sleepo.se

This cookie is used by Bing to determine which adverts to show that may be relevant to the end user reviewing the site.

1 day

bcookie

linkedin.com

Browser identification cookie for unique identification of devices accessing LinkedIn to detect abuse on the platform

2 years

lidc

linkedin.com

To promote data centre choice

24 hours

Li_sugr

linkedin.com

Used to make a probability-based match of a user's identity outside selected countries

90 days

Li_gc

linkedin.com

Used to store guests' consent to the use of cookies for non-essential purposes.

2 years

UserMatchHistory

linkedin.com

Used for ID synchronisation. It stores the time of the last synchronisation to prevent the synchronisation from being repeated frequently.

30 days

IDE

Doubleclick.net

This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Google's real-time bidding advertising exchange

389 days

Test_cookie

Doubleclick.net

This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Google's real-time bidding advertising exchange

A few seconds

OptanonConsent

sleepo.se

This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the website uses and whether visitors have given or withdrawn consent for the use of each category. This allows website owners to prevent cookies in each category from being set in users' browsers, when consent is not given. The cookie has a normal lifespan of one year, so that repeat visitors to the website will have their preferences remembered. It does not contain any information that can identify the website visitor.

364 days

OptanonAlertBoxClosed

sleepo.se

This cookie is set by websites using certain versions of the cookie compliance solution from OneTrust. It is set after visitors have seen a cookie information message and in some cases only when they actively close the message. It allows the website not to show the message more than once to a user. The cookie has a one-year lifespan and contains no personal information.

364 days

Denial-client-ip

linkedin.com

Stores user IP address to prevent scraping and DOS

5 seconds

bscookie

linkedin.com

Used to remember that a logged-in user is verified by two-factor authentication.

2 years

_auth

Pinterest.com

This cookie is used by Pinterest which collects information to track the use of its services.

359 days

Csrftoken

Pinterest.com

This cookie is associated with the Django web development platform for Python. It is designed to protect a website against certain type of software attack on web forms.

364 days

_pinterest_sess

Pinterest.com

This cookie is used by Pinterest which collects information to track the use of its services.

359 days

_pinterest_referrer

Pinterest.com

This cookie is used by Pinterest to track the use of its services.

5 Hours

_routing_id

Pinterest.com

These cookies are used by Pinterest to ensure that their users are directed to the latest version of pinterest.com

Session

_pinterest_ct_ua

Pinterest.com

Is a 3rd party cookie that groups actions for users that cannot be identified by Pinterest.

364 days

_fbc

Facebook

Used to distinguish and track unique users. Only activated when the user comes to our website from an advert.

90 days

SRCHUSR

Bing

This cookie is an analytics service that connects data from Bing's advertising network with actions performed on the website.

2 years

SRCHHPGUSR

Bing

This cookie is an analytics service that connects data from Bing's advertising network with actions performed on the website.

1 year

_RwBf

Bing

This cookie is an analytics service that connects data from Bing's advertising network with actions performed on the website.

1 year

ABDEF

Bing

This cookie is an analytics service that connects data from Bing's advertising network with actions performed on the website.

1 year

BFBUSR

Bing

Used to provide targeted advertising and measurement features.

2 years

BFB

Bing

Used to provide targeted advertising and measurement features.

2 years

_HPVN

Bing

Used to provide targeted advertising and measurement functions.

2 years

_gcl_au

Google Adsense

Used to experiment with ad effectiveness on websites using their services. Stores and tracks conversions.

Persistent

_derived_epic

Pinterest

Used when someone clicks on a Pinterest advert to help the Pinterest tag find a match and cache information to simplify future matching.

1 year

FPGCLAW

sleepo.se

Used to display Google ads on the website and measure the performance of the ads.

90 days

_gcl_aw

Google Adwords

Used to store ad click information, generate unique IDs for visitors to remember stated preferences, and track and collect statistics and conversion rates via website.

3 months

__gads

Google

This cookie is linked to DoubleClick. It records which adverts have been shown to the user and prevents the same adverts from being shown too many times to the same person.

13 months

Please note that the list of cookies provided in this cookie policy may change from time to time. We will update it regularly.

Management of cookies

If you do not wish to accept cookies on your device, or if you wish to withdraw your consent for cookies, you can easily change the settings in your browser to automatically deny the storage of cookies or change your consent for cookies. To adjust your cookies, click on the green icon in the bottom left corner. To change your browser settings, follow the instructions provided by your browser (usually in the "Help", "Tools" or "Edit" settings).

Changes to this policy

Sleepo AB reserves the right to change this cookie policy at any time. In the event of changes to this cookie policy, we will publish the amended policy on our website with information about when the changes will take effect and may also notify you by appropriate means.

Contact details

Please do not hesitate to contact us if you have any questions about this Cookie Policy.

You can contact us here.

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